Customisation takes flight in Melbourne
At Retail Prodigy Group, we strive to provide an innovative Ultimate Customer Experience. With the rise of customisation, we wanted to ensure our Nike customers have full freedom to create unique pieces that reflect their personal style. Do to so, we launched Nike By You at Nike Melbourne Emporium and Custom 23 at The Exclusive Jordan Space at Melbourne Central.
Our in-store customisation services give customers the opportunity to pair striking designs with their t-shirts, bras and shoes. With Nike campaigns like “Runners Helping Runners” and Artist in Residence features such as Danielle Weber, exclusive heat press badges are designed to elevate your look without compromising quality.
We spoke to some of our customisation team to learn more about their experiences in store:
What do you like most about helping customers with Custom 23?
Kobe: My favourite part of Custom 23 is seeing the customers’ reactions when they come into store. They light up when they realise they can create Jordan products the way they actually want it to look. Customers get even more excited when they realise it’s even customised in store; it’s an experience they get at Melbourne Central that they don’t get anywhere else, and they can watch the product come to life right in front of them. Their reactions are priceless.
What has been your coolest experience with Nike By You?
Yuan: Working with Nike by You at Melbourne Emporium has been such an awesome experience. It was amazing to be able to help athletes personalise their Nike sports bras which really connects them to their sport. I was lucky enough to able to help personalise a few matching BFF bras for the Nike Melbourne Marathon Festival - it was a fun way to show each other support, whether on the course or off!
Which step of the customisation process is your favourite?
Yuan: My favourite part of the customization process is definitely revealing the end product! It's so exciting to see people react to their design.
How has customisation impacted your role at Retail Prodigy Group?
Kyle: It’s exciting to see the passion ignited in different customers when they find out that we’re the only ones in the Southern Hemisphere that can offer this exclusive service; it’s like giving them a special gift. It’s made my role more wholesome and meaningful in the way that I can interact and connect with our customers.
Looking for a creative career in retail?