Kia Ora Nike Auckland City!
Last Friday, the doors were opened to Retail Prodigy Group’s beautiful new Nike Auckland City store. With queues building from the evening prior, anticipation was high amongst the Auckland community to celebrate the new store and its amazing product assortment inside.
The new 450sq.m store at 228 Queen St Auckland is the first execution of Nike’s new “LIVE” store format in our Pacific marketplace – creating a unique space that promotes community and sport.
The Nike LIVE concept, designed to be “Your Home of Sport”, takes inspirational cues from art, sport, the neighbourhood, communal experiences and the residential environment. Rich in colour, the store fit out resembles that of a home. Soft furnishings and a curated material palette create an environment aimed at making the consumer feel at home.
Our new Nike Auckland City store has both Men’s and Women’s product in both footwear and apparel; across various categories including Running, Training, Sportswear, Basketball and Jordan. The store’s unique and distinct zoning strategy aims to help guide the customer through the retail experience, with storytelling and pause moments that encourage them to stay for a visit and explore everything Nike has to offer.
To celebrate the launch of Nike Auckland City, an assortment of high heat launch product was available for purchase to ensure our Nike Auckland customers got their hands on our most popular styles this season.
Friday’s launch event also featured a dance performance from ReQuest Dance Crew, along with a curated shopping experience for Community Partners, Nike Catalysts and Nike Members. We are so excited to be part of the Queen Street community and loved getting to know our new neighbours!
Thank you to all of our partners for helping Retail Prodigy Group execute such an exciting milestone.
A big congratulations to the Nike Auckland City team for a successful store launch!
Do you want to experience the Nike LIVE concept for yourself?