Nike’s in-store customisation ‘Nike By You’ has landed in Australia

Nike fans, rejoice. A first-ever Nike customisation station, Nike By You, has cemented a permanent position in the brand’s next-level, redesigned two-storey city store and it’s certainly one for your weekend hit list.Today, Nike has brought its customisation service, Nike by You, off the internet and into a physical Australian retail space for the first time. And with it comes an extreme makeover of the Nike Melbourne Central store.

The brand has decked out the double-storey location with a new layout, transforming the typical retail destination into more of a concept space. It delivers a lot of forward-thinking initiatives, specifically targeting women with the aim of encouraging their individual sporting pursuits.